Concepts I use every day: 6 sources of influence

Personal, Social, and Structural; Motivation and Ability
  • Personal Motivation: what the individual wants
  • Personal Ability: what the individual knows how to do
  • Social Motivation: what friends, family, colleagues want the individual to do
  • Social Ability: what friends, family, colleagues can help the individual do
  • Structural Motivation: what incentives exist in the environment
  • Structural Ability: what is easy or not easy to do in the environment


See also



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Jason Yip

Jason Yip


Staff Agile Coach at Spotify, ex-ThoughtWorks, ex-CruiseControl