Reducing the number of “priorities” that an organization is working on is often the correct thing to do, but it’s difficult because it feels like you’re losing something that you previously had (aka loss aversion). “What do we cut?” feels like a loss, even if, in actuality, it will lead to better results.
Instead of the “what do we cut?” framing, I find “what do we protect?” to be more effective. You’re essentially redirecting the loss aversion to the top priorities for the organization.
