Jason’s perspective on effective product development culture (circa 2022)

You can see this as either my summary of what I consider effective product development culture OR a summary of the kind of product development culture I prefer working in.

I will link to expanded versions of each point over time.

Feel free to ask, suggest, comment while I work through this.

Core beliefs

Guiding principles

Key practices

  • Aligned, autonomous cross-disciplinary teams;
  • TDD, evolutionary design, pairing/mobbing;
  • Continuous Delivery normally; release trains when regular synchronisation required;
  • Heartbeat retrospectives and blameless postmortems;
  • T-shaping;
  • Decoupled architecture and gradual rollout;
  • Continuous Research, Continuous Design, Continuous Delivery



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Jason Yip

Jason Yip


Staff Agile Coach at Spotify, ex-ThoughtWorks, ex-CruiseControl