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Product development guiding principle: Consent over consensus

2 min readMar 13, 2022

Guiding principle in effective product development culture.

Unilateral decisions lead to false progress.

When decisions are made unilaterally, it tends to lead to false progress. You’re unlikely to have buy-in and you miss out on any perspective that the broader group might have had.

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“We don’t have time! I’ll make the decision myself!” leading to “Why can’t we execute?!?”
Unilateral decisions tend to lead to false progress

Consensus leads to slow decision-making.

When decisions are made by consensus, decisions can take a long time, and may never resolve. The more people that are involved in a consensus decision, the worse this will get.

Consensus is essentially a universal veto which can systemically bog down progress by placing all the burden on anyone who proposes change. This is known as the consensus trap.

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“Oh yes, we embrace change here! You just need to convince all of us to 100% agree on each idea.”
Consensus is essentially a universal veto

Instead, consider consent over consensus.

Better collective decision-making processes are generally based on consent, not consensus.

“Consensus” means everyone is for the decision, “consent” only means that no one is actively against the decision…

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Jason Yip
Jason Yip

Written by Jason Yip

Director Technical Product Management Infrastructure Platforms at Grainger. Extreme Programming, Agile, Lean guy. Ex-Spotify, ex-ThoughtWorks.